Why Your Business Should Offer Podcasts, in Seven Points
Creating a podcast for your company may improve brand recognition, client relationships, and revenue.
Both the general population and professionals like listening to podcasts. While some people devote their entire lives to their programs, others merely use podcasts to grow their businesses, whether they do the broadcasting themselves or hire a manager for the division.
There are several benefits to producing podcasts for your company, regardless of how you choose to operate the program. They can raise your status, conversion rate, customer relations, and a host of other metrics.
1. Interest in podcasts is on the rise
Influencer Marketing Hub’s podcast statistics, The US population over the age of 12 listened to podcasts in 2022 at a monthly rate of 41%, while 28% of listeners on a weekly basis enjoyed four to five episodes.
While they are driving or performing other tasks, listeners enjoy having podcasts playing in the background. Therefore, your podcasts don’t have to be difficult topics on which listeners should concentrate.
Each week, a variety of audiences might be reached with straightforward news reporting, product announcements, or humorous insider tales. Once you’ve conducted many successful podcast interviews, start inviting well-known celebrities and watch your audience numbers soar.
It’s crucial to keep an eye on trends and data for the greatest outcomes. They can identify the most efficient methods of attracting viewers, such as airing special features during particular hours in the mornings or nights when listener rates are at their highest.
2. Improve Your Public Reputation
You have the ability to instantly transform your company from a lifeless service to a brand. Depending on the kind of podcasts you produce, your public image may soon receive a makeover that will increase its exposure and identity.
The voice of your business, which may progressively express its vision, ideas, and confidence in its industry, is first introduced to the listeners. Additionally, you might create a more informal or professional public persona. People should view you as a trustworthy and approachable provider of goods, information, and entertainment at the end of the day.
Keep in mind to invest as much in the show’s quality as in its subject matter. Learning how to prevent typical podcasting errors like ignoring sound quality, ID3 tags, and calls to action would be an excellent place to start.
3. Establish More Personal Contact With Your Clients
Using podcasts to improve customer relations requires more than just promoting the products and procedures of your business. Your brand must resonate personally with the listeners.
Consult services like Pacific Content, which creates branded podcasts for eminent businesses like Slack, Audible, and Dell Technologies, for inspiration. Many of its programs are designed to promote relaxation and foster a positive relationship between listeners and the podcasting firm.
4. A Direct Method of Information Exchange
The simplest method to let customers know about new and current items, special events you’re organizing, or anything else you need to discuss is, at the very least, through a podcast.
Advertising and social media marketing can generate a lot of interest, but they sometimes come at a high cost or don’t perform as well as anticipated. However, if people are listening to your podcasts, you may promptly share whatever information you choose.
Your company’s podcast has a decent potential of convincing listeners to respond to calls to action in addition to directly informing your viewers, especially if you’ve developed a close relationship with them.
5. You Get on Popular Platforms Through Podcasting
If you play your cards well as a podcaster, you can get the chance to collaborate with well-known figures in the field. Your brand’s show’s premiere location has an impact on how well it will be received by the public and how quickly you’ll build a following.
For instance, YouTube is a good option for podcasts with visual components, but it’s not the most expert choice. On the other hand, Buzzsprout is a well-known website created especially for podcasting that may help your show get the attention it needs.
From there, whatever efforts you make to bring attention to your program may expand your network at the same time. The word may be disseminated effectively by sponsors, other podcasters, and even competition winners.
When you have a sizable following and adequate prestige, you may consider entering Spotify’s or LinkedIn’s new podcast network. Their reputations would effectively boost the visibility of your program and business while reaching more diverse audiences.
These platforms and techniques all provide opportunities for your firm to grow. You may increase the number of your clients, partners, and ideas for ground-breaking ventures with careful preparation and astute maneuvers.
6. Additional Revenue and Possibilities
With a podcast backing your company, you may anticipate having a large network, delighted clients, and a strong corporate position. However, your opportunities also extend to your finances.
A podcaster’s typical source of money is advertising, which may be sizable for a well-liked show. To put things in context, a 60-second advertisement’s average CPM, or cost per 1,000 listeners, is $25.
Now take into account the additional potential in the statistic that 69% of customers learn about new goods and services via podcasts alone, as per data from Podcast Insights.
Subscriptions, premium content, crowdfunding, sponsored events, and other sources of income can be added to ad revenue. Again, each feature broadens the possibilities for your company beyond raising revenue.
7. Podcasts Can Be Beneficial For Your Business
Making podcasts is one thing, but getting people to listen to them and even pay for them is another. In order to help your business, put on a fantastic performance, but don’t forget to consider your audience as well.
Consider not just how to win people over, but also how to make it simple for them to support you. Investigate features, such as obvious buttons and calls to action, to make listening to your podcast a pleasant experience. Additionally, look at the services offered by podcast hosts, like rating systems and algorithms. Select the platforms that best support your objectives.